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Lowe’s recently announced the launch of the Lowe’s Earn Your Sunday campaign, a new initiative to motivate NFL fans to complete home projects during the week so they can enjoy football and family without interruption on Sundays. Throughout the football season, Lowe’s will be advertising the campaign at select NFL stadiums and Lowe’s stores.
Saquon Barkley, Super Bowl LIX champion, and All-Pro Justin Jefferson join Christian McCaffrey, C.J. Stroud and Dak Prescott on the campaign’s roster.
“Rallying behind the shared love and passion fans have for the game and their homes, our continued partnership with the NFL allows us to connect with homeowners of all ages in a way that celebrates both their love of the game and the pride they take in their homes,” says Jen Wilson, Lowe’s senior vice president and chief marketing officer. “Earn Your Sunday is all about helping fans tackle their projects during the week, so they can kick back and enjoy every moment of NFL Sundays. From quick fixes to major updates, Lowe’s has the products, tools and expertise to help fans every step of the way.”
