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For the second year, Lowe’s announced it is running the Earn Your Sunday campaign, aimed at encouraging homeowners to work on home projects during the week so that Sundays can be all about football, family and relaxation.
Joining Lowe’s this season are reigning defensive player of the year and single-season sack record holder Myles Garrett and quarterback Jordan Love. Garrett and Love join returning stars Justin Jefferson, Christian McCaffrey and Dak Prescott.
Lowe’s also announced the Kobalt NFL Mini Toolboxes are back, officially licensed for all 32 NFL teams. MyLowe’s Rewards and MyLowe’s Pro Rewards members can expect exclusive Member-Only product drops and early access to select releases, with more products to come throughout the season.
Beginning Sept. 9, MyLowe’s Rewards and MyLowe’s Pro Rewards members can also visit the Lowe’s Earn Your Sunday Tour, any Lowe’s location or enter online for the chance to win the Sunday at Super Bowl LXI in Los Angeles, with a trip for two including round-trip airfare, three nights of hotel accommodations, two tickets to Super Bowl LXI, pre-game tailgate passes and a $1,000 prepaid debit card. An additional 200 winners will receive a $10 Lowe’s gift card.
“At Lowe’s, our ambition is to be the most helpful brand in home improvement, and that means helping our customers make more time for the people and moments that matter most,” says Jen Wilson, Lowe’s senior vice president and chief marketing officer. “That’s what Earn Your Sunday is all about: Helping fans get the job done so they can put the tools down and enjoy a Sunday well earned. This season, we’re excited to bring that idea to life in even more ways, with an incredible roster of NFL talent and everything fans need to tackle their projects and get gameday ready.”
The Lowe’s Earn Your Sunday Tour will also hit the road for a second consecutive year, bringing interactive fan experiences to Lowe’s stores and stadiums in select markets nationwide throughout the NFL season. The tour includes an EA SPORTS™ Madden NFL 27 station and four new interactive activations featuring P&G Cleaning, Spruce, LG and EGO, along with free giveaways and exclusive gifts for MyLowe’s Rewards members.
