Hardware Retailing The Industry's Source for Insights and Information
Lowe’s recently announced the launch of MyLowe’s Rewards Kids Club, a new platform that helps parents and kids build skills together.
Through the platform, families can track kids’ progress through digital badges and manage workshop registration for multiple children within a MyLowe’s Rewards account. Kids can participate in free monthly workshops, family-friendly in-store moments and hands-on experiences with Lowe’s employees.
“MyLowe’s Rewards Kids Club is about creating real moments of connection for families,” says Amanda Bailey, Lowe’s vice president, customer marketing & loyalty. “By launching Kids Club, we’re giving the whole family more reasons to visit Lowe’s, build together and stay engaged over time—pairing hands-on experiences with the support of our red vest associates, who inspire creativity in a workshop or create a moment of joy when handing out lollipops while their parents shop the aisles of our stores. It’s moments like this that create relationships that help turn everyday visits into moments that feel personal, human and rooted in our communities.”
