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Lowe’s recently introduced HomeCare+, a new annual subscription offering for MyLowe’s Rewards loyalty members. Through the program, Lowe’s will offer seven in-home services that help homeowners manage essential upkeep tasks regularly.
“HomeCare+ is all about simplifying home improvement and making it easier for our customers,” says Jen Wilson, Lowe’s senior vice president and chief marketing officer. “Bringing together a simple, affordable subscription with something that truly sets Lowe’s apart—the expertise of our red vest associates—is how we will deepen loyalty with our customers. And as AI plays a bigger role in people’s lives, and ultimately in their homes, leaning into the power of human connection uniquely positions Lowe’s as the most helpful brand in home improvement.”
The subscription, offered for $99 per year, includes two in-home visits per year with services performed by local Lowe’s store associates, including:
- Electric dryer vent cleaning
- HVAC air filter replacement
- Refrigerator water filter replacement
- Electric water heater flush
- Garage door lubrication
- Smoke and carbon monoxide detector battery replacement
- Light bulb replacement
The program will be available across more than 75% of homes across the country. Customers enrolled in HomeCare+ can also save on select items needed to complete services and automatically receive Gold Status in the MyLowe’s Rewards program.
“We know home maintenance can feel overwhelming, whether you’re a first-time homeowner, a busy parent or someone who’s simply uncomfortable climbing ladders around the home,” says Amanda Bailey, Lowe’s vice president of customer marketing and loyalty. “We consistently hear from customers that small tasks around the house quickly turn into a long to-do list. HomeCare+ is the result of listening intently to what our customers care about most to deliver on our brand promise.”
