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Lowe’s announced the launch of an exclusive series of MyLowe’s Rewards Kids Club workshops and buildable toy kits in collaboration with MrBeast, digital creator and member of the Lowe’s Creator Network.
Beginning May 30, the workshop series is inspired by the MrBeast universe and created to provide buildable toy experiences tied to MrBeast Lab Swarms, the popular collectible toy line with more than 100 Swarms kids can play with and collect.
“I have been obsessed with building things since I was a kid — it started with Lego forts and lately it’s building businesses and crazy large-scale sets for our videos,” says Jimmy Donaldson, aka MrBeast. “I’m psyched about the Kids Club partnership with Lowe’s because we’re giving kids more access to being creative and seeing their own projects come to life.”
New collectible kits will be available each month and priced at $14.98 plus tax and will include exclusive MrBeast Swarms kids can only collect from Lowe’s, like the new Swarm Launcher, Swarm Spinner and Swarm Jet, giving families an activity, a take-home toy and a rare MrBeast collectible. By joining the monthly workshops, kids can earn a one-of-a-kind MrBeast badge to show off on their Kids Club aprons and a digital version to track within their profile on the Lowe’s app.
“As a parent, you’re always looking for those moments that bring your kids closer, especially during the summer when routines shift and time together matters more than ever,” says Jen Wilson, Lowe’s senior vice president and chief marketing officer. “What makes this partnership with MrBeast so powerful is that we’re taking something kids already love and bringing it into the real world through hands-on building experiences. By integrating the MrBeast universe into Kids Club, we’re able to connect with the next generation in a way that feels relevant, engaging and uniquely Lowe’s — turning digital fandom into something families can actually build together.”
