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Live From The Forest

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Dan Tratensek takes a break from building the Tratensek survival hut out in the forest to present his favorite products from the month. From folding shovels to camp aprons, these new products lend themselves to selling all year round.

About Dan Tratensek

Dan is the chief operating officer and publisher NHPA. In his position at NHPA, Tratensek has the opportunity to visit with independent retailers of all types and sizes and shape the association’s content, training and research to meet the needs of its members. Prior to his current position, Tratensek worked in a variety of roles for the association and has been involved in business journalism and news reporting for more than three decades.

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