To watch the full video, click here.
Loucks’s determination to assess store needs and give customers what they want drove him to enhance the store’s sporting goods section, streamline the rental center and add an ammo section. His vision and leadership has improved store performance in every way, increasing retail store margins and growing sales by 15 percent since 2010.
Jesse Loucks is one of 8 winners of this year’s Young Retailer of the Year Award.