Hardware Retailing The Industry's Source for Insights and Information
Despite the average price of a gallon of paint increasing by nearly $3 a gallon in the past year, overall paint satisfaction has held steady, according to the J.D. Power 2023 U.S. Paint Satisfaction StudySM. Additionally, the percentage of paint customers applying their own interior paint has increased to 70%, up from 65% in 2022.
“As more homeowners take on their own painting projects, the increased costs make the quality of the paint that much more important,” says Christina Cooley, senior director of the home and retail intelligence practice at J.D. Power. “95% of respondents indicated they experienced no problems or defects, showing that from ease of application to long-lasting beautiful color, paint brands and retailers are delivering high-value products and excellent customer support.”
The 2023 U.S. Paint Satisfaction Study is based on responses from 4,640 customers who purchased and applied interior paint, exterior paint and/or exterior stain in the past 12 months. The study was fielded from December 2022 through January 2023.
Interior Paint Overall Customer Satisfaction Index Ranking:
- Sherwin-Williams: 872
- BEHR: 867
- Benjamin Moore: 865
Exterior Paint Overall Customer Satisfaction Index Ranking:
- BEHR: 865
- Benjamin Moore: 864
- Sherwin-Williams: 859
Exterior Stain Overall Customer Satisfaction Index Ranking:
- Benjamin Moore: 868
- Sherwin-Williams: 854
- Cabot: 843
Paint Retailer Overall Customer Satisfaction Index Ranking:
- Ace Hardware: 889
- Benjamin Moore independent retailers: 882
- Sherwin-Williams Paint Store: 880
Read the 2022 J.D. Power U.S. Paint Satisfaction rankings here.
