Hardware Retailing The Industry's Source for Insights and Information
Having an online presence is extremely important in today’s retail climate. If nothing else, a business website needs to provide directions to locations and business operating hours because consumers expect to find that basic information online.
But besides hours and location, what elements of a retailer’s website are consumers using most?
The following data provides a better understanding of the services consumers want from a retailer’s website.
Applied to Retail: While live chat and online product selling are Web elements that may be out of reach if you run a small operation, other services are easy to incorporate. Contact information, customer reviews and your return policy are all relatively simple to add to a basic website. Even if you or upper management is clueless when it comes to building and maintaining websites, younger employees or a local college student could be good resources to start with. However, it is vital that once the website is launched, an employee is tasked with ensuring it stays up to date.
