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IKEA U.S. launched its new rewards program for members of the company’s loyalty program, IKEA Family. The new program allows members to earn points throughout more aspects of their shopping experience, including planning, shopping and purchasing.
IKEA Family members earn one point per $1 spent on online or in-store purchases, 10 points for sharing a gift registry, 50 points for creating an IKEA Family profile and attending an IKEA event and more. Points earned through the program can be redeemed in a variety of ways, including receiving discounts on purchases, delivery savings and free meals at the IKEA restaurant.
“Our IKEA Family members represent some of our most engaged customers nationwide, and we wanted to provide enhanced value to them in every interaction they make with our brand,” says Nicole King, customer engagement & loyalty manager at IKEA U.S. “This is an exciting next step in our journey to create benefits for our most loyal customers, on top of all the perks they already know and love. From special discounts to surprise offers and personalized rewards, this new offering is our way of saying thank you for being part of IKEA Family.”
