Home » Industry News » House-Hasson Launches New Advertising Program
house-hasson

House-Hasson Launches New Advertising Program

At its dealer market this week, House-Hasson Hardware will roll out a new advertising program—called Digital Deals—to improve the profitability of its independent hardware store and lumberyard retailers.

The market is scheduled for Feb. 1-3 at the Opryland Resort in Nashville, Tennessee.

“Dealers have different levels of advertising sophistication and capability,” says Don Hasson, president of House-Hasson Hardware. “Our program will enable every dealer to do some form of digital or print advertising effectively at a reasonable price.”

Print and digital formats are included, with a focus on ever-expanding digital advertising potential, says Pat McCutcheon, House-Hasson’s vice president of sales.

“Print advertising has been a mainstay for the 111 years House-Hasson has been in business,” McCutcheon says. “And it’s still important. We put a great deal of work into our support for dealers’ print advertising. For years we’ve also been growing our electronic advertising options for dealers. Digital Deals will give them a bigger footprint in the digital and social media marketplaces.”

With Digital Deals, House-Hasson will help retailers create Twitter and Facebook accounts; post retailers’ ads to their websites and on social media; and give special pricing and dating for each Digital Deals ad.

Retailers who sign up for Digital Deals get a free ad monthly, which will be premerchandised and ready for placement on a store’s social media platforms.

“It’s an excellent tool for conducting e-mail marketing campaigns,” McCutcheon says.

During the dealer market, retailers will be able to learn more about Digital Deals and sign up at the House-Hasson marketing department booth.

In addition to the advertising program, the February market will see the addition of several new vendors, says Jason Monroe, House-Hasson’s merchandising vice president.

“We are bringing vendors that dealers are going to like because dealers have told us their desires,” Monroe says.

House-Hasson Hardware is the largest independent regional hardware distributor in the U.S. and serves more than 2,000 retailers in 18 states and the Caribbean Basin.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor and has served as senior editor and now managing editor. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, coaching basketball, going to concerts, boating and cheering on the Cleveland Guardians.

Check Also

2025 Foundations of Merchandising Management Live!

Register For NHPA’s 2025 Foundations of Merchandising Management Live! Program

Registration is now open for the Foundations of Merchandising Management Live! program, hosted by the …