Hardware Retailing The Industry's Source for Insights and Information
After demonstrating measurable improvements in inventory accuracy and store execution during a pilot, HomeBase USA has expanded Simbe’s Store Intelligence™ platform across every location in less than three months. The rollout brings Tally and Simbe’s suite of solutions to stores across Texas, Wyoming, Kansas and Missouri following a successful pilot that reduced pricing errors by 92%, lowered controllable out-of-stocks by 58%, brought total out-of-stocks below 1% and shortened annual physical inventories from three days to less than one.
For the rural communities and small towns that HomeBase serves, continuous visibility into shelf conditions will help the company identify and resolve issues before they affect customers. For shoppers in these markets, Tally will also be the first encounter with a robot, showing these communities firsthand how innovation can transform the in-store experience.
“Strengthening how we operate across every store makes it even better to work and shop at HomeBase,” says Joel McLiney, owner and CEO of HomeBase. “Simbe helped our teams focus on what matters most each day, and the results gave us confidence to introduce Tally to all our stores in less than three months.”
Rather than treating Tally as a technology deployment, HomeBase incorporated real-time shelf intelligence into daily operating routines. Leadership established clear expectations, embedded insights into store workflows and empowered teams to act quickly. Instead of spending hours manually auditing aisles, associates receive prioritized actions that improve inventory accuracy, pricing integrity and merchandising execution throughout the day—accelerating measurable improvements across the chain.
“Instead of spending time searching for problems, our teams start each day knowing exactly where to focus,” says Tim Blakesley, store manager at HomeBase. “That means more time helping customers and making life easier for associates.”
“One of the things that impressed us most about HomeBase was how effectively its leadership inspired adoption,” says Negar Ballard, senior director of sales at Simbe. “They built new operating habits that quickly prioritized associate time, helping delight shoppers and realize value across the business.”
