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Home Depot’s Redbeacon Expands to 6 More States

Home Depot is accelerating the national rollout of its online referral service Redbeacon to tap demand from homeowners who don’t want to do fix-it projects themselves, Bloomberg reported last week.

Redbeacon, which connects consumers with painters, plumbers, carpenters and maids, expanded this week through Home Depot to Oregon, Washington, Idaho, Utah, Montana and Alaska, putting the service in 11 states as the service pushes nationwide over the next two years, Redbeacon Chief Executive Officer Anthony Rodio told Bloomberg last week.

Founded five years ago, Redbeacon is Home Depot’s third acquisition since 2012 aimed at selling more home-installation projects. While those services account for only 4 percent of the retailer’s revenue, it supports Home Depot CEO Frank Blake’s push to drive more sales as rising home prices spur renovation.

Home Depot bought two other companies in 2012: MeasureComp LLC, a flooring measurement company, and U.S. Home Systems Inc., which refurbishes kitchens and bathrooms.

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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