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Greenworks new president

Greenworks Appoints Kevin Holzworth as President of North America

Greenworks recently announced Kevin Holzworth as president of North America as the company powers the future of next-generation battery technology, connected ecosystems and category leadership across North America.

The leadership announcement follows continued momentum across Greenworks’ expanding retail footprint, including the launch of its 24V Pro POWERALL platform at Walmart in May. Backed by a growing pipeline of high-performance outdoor power equipment and new energy storage solutions to be announced later this year, Greenworks continues advancing its vision for a more accessible, battery-powered future.

“The outdoor power equipment industry is entering a transformational moment driven by battery-powered innovation, intelligent technology and evolving consumer expectations,” says Yin Chen, CEO of Greenworks. “As demand continues accelerating across both consumer and professional markets, we remain focused on scaling the Greenworks platform across North America and Kevin’s ongoing leadership is instrumental to that growth.”

Holzworth brings more than two decades of retail and merchandising leadership experience to the role, including eight years at Greenworks, propelling the company’s most pivotal growth stages. Most recently serving as senior vice president, Holzworth previously spent more than 13 years at Lowe’s Companies in leadership roles across merchandising and global sourcing, where he was first introduced to the Greenworks brand through the outdoor power equipment category.

“The industry is rapidly moving beyond gas-powered equipment and Greenworks is leading that transition at scale,” Holzworth says. “We’re continuing to push performance, innovation and accessibility forward across every category, bringing next-generation solutions to homeowners and professionals across the nation.”

About Annie Dameworth

Annie joined the NHPA staff in 2024 as a content development coordinator on the editorial team. Annie was born and raised in the Indianapolis area and graduated from Lipscomb University with a B.B.A. in Marketing. Her favorite hobbies include baking, photography, traveling and visiting coffee shops.

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