Going Green With Rags

First Insight and Wharton Baker Retailing Center found that consumers are willing to pay for more sustainable goods, surprising many retail executives. The report revealed that a knowledge gap exists between what consumers actually want and what retailers presume they want when it comes to sustainable items, presenting opportunities for retailers to boost customer loyalty and increase sales by offering more eco-friendly product options. 

The report found that two-thirds of consumers said they would pay more for sustainable products, but two-thirds of retailers thought consumers were not willing to spend more for eco-friendly products. Almost 75 percent of consumer respondents indicated they valued sustainability over brand names. Over 94 percent of retailers believed the opposite, that consumers want brand name over sustainability.

Check out these sustainable rag options and fill your consumers’ desire for sustainable goods.

‎Buffalo Industries has Recycled White T-Shirts Rags, Recycled Colored T-Shirts Rags and more. The rags are durable, cut into usable-sized pieces, washable and economical. They can be used for general cleaning, paint spill cleanup, staining, varnishing, polishing and more.

On Etsy, CozySimpleLiving offers Paperless Paper Towels and MindfulGreenLiving offers Quality Bamboo Rags for customers looking for sustainable options.