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Friedman’s Home Improvement president and CEO, Barry Friedman, has joined the Exchange Bank board of directors.
“We are thrilled to welcome Barry Friedman to Exchange Bank’s Board of Directors,” says Troy Sanderson, president and CEO of Exchange Bank. “Barry’s deep-rooted commitment to the North Bay, his leadership at Friedman’s and his passion for community service align perfectly with Exchange Bank’s mission. His experience and insights will be invaluable as we continue to support local businesses and strengthen our community.”
Since 2013 when he was named CEO, Friedman has focused on fostering growth in the company while embracing service and community. Friedman is a board member for several other organizations in his community.
“I’m honored to join the Board of Exchange Bank, a trusted institution with a deep legacy in Sonoma County,” says Friedman. “For nearly 80 years, Friedman’s has been rooted in this community, and we know firsthand the power of strong local partnerships. There’s a reason we’ve been an Exchange Bank client for so long—its commitment to supporting local families and businesses aligns perfectly with our own. This role is an opportunity to support the long-term success of our region, and I look forward to working with the Board as we uphold Exchange Bank’s legacy as a cornerstone of our community.”
