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Fiskars Sends Tools On Tour

Fiskars, a global supplier of home and garden tools, has begun a marketing tour of the U.S. to allow consumers to try its products.

The company, which is headquartered in Finland, partnered with an experiential and event marketing business to launch the Fiskars Discover the Difference Tour. The tour, which runs from March through June, will make more than 70 stops with a goal of putting Fiskars’ yard and garden tools into the hands of more than 65,000 people.

Each tour stop offers opportunities for people to test a variety of Fiskars products, including the new PowerGear2™ pruning tools, which have been updated to improve comfort, durability and mechanics.

The tour started March 5 in Chicago, and will visit retailers, farmers markets and gardening events in cities such as Dallas, New Orleans, Baltimore and Philadelphia through mid-June. To view the full schedule, click here.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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