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Filling In the Cracks

Winter is coming, so it’s important to help your customers start weatherizing their homes so they can keep the cold out and save money on their heating bills. One part of this process involves using caulk to create better seals around window frames; dryer, bathroom and kitchen vents; roofs; foundations and more. 

Make Sure to Give Guidance
If a DIYer comes in with a caulking project, make sure to ask them these three questions to be sure you can lead them to the right product.

  • Where will it be applied?
  • What type of surfaces will be bonded or caulked?
  • How much stress or movement will be placed on the joint?

Consider your climate as well and how it translates to customer needs; if your area tends to have a lot of moisture, make sure to recommend caulk that is mildew resistant. If your area has high winds, recommend a flexible caulk. 

Latex Caulk
Latex caulk like DAP’s RELY-ON® Latex Caulk can be used on interior window and door frames and is paintable, but a tintable option like Sashco’s eXact color® Sealant can be used as a quick fix and can fill any additional color-matching needs.

Siliconized Acrylic Caulk
Siliconized acrylic caulk like Red Devil®’s Window & Door Siliconized Acrylic Caulk is flexible, paintable and can be used inside or outside on a variety of applications, including glass and tile.

Add it on
Add-on opportunities include caulk guns, knives and backer rods. Make sure to merchandise these close by.

About Carly Froderman

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