Hardware Retailing The Industry's Source for Insights and Information
By Stacy Andersen-Bivona
Chief Culture Officer
Builders Warehouse
WE ARE GOING TO KEEP YOU…but not in a creepy way. In our world of remodeling, DIY projects and new home construction, one thing remains constant—the value of a customer. Whether they have walked through our doors for the first time or have been with us since the beginning, we’re more than just excited to serve, we’re committed to building a lasting relationship.
The power of focused marketing is more than just a buzzword; it’s the driving force behind every successful business. It’s about tailoring our services and communication to meet the customer’s specific needs, ensuring that every interaction leaves them satisfied and eager to return. In the realm of remodeling and home construction, where each project is personal and unique, this approach is crucial.
We believe that the journey doesn’t end when the project is completed. Whether they came to us through a referral, found us online or stumbled upon our store during your weekend DIY spree, we are grateful for the opportunity to be part of their home improvement journey. And more importantly, we’re thrilled to keep that journey going.
We are building lasting relationships through quality and care. Why is focused marketing so effective? Because it’s based on the idea that customers are not just transactions, they are relationships. We understand that our homes are our sanctuary, and any project that our customers move to undertake—be it a kitchen remodel, a backyard overhaul or constructing a brand-new house—deserves the utmost care and attention to detail.
This is why we don’t just sell products; we offer solutions. Our team is dedicated to providing the best materials, tools and advice, ensuring that the project is a success. And when we say, “Once a customer, always a customer,” we mean it. Our goal is to be the go-to partner for every home improvement need, from the smallest DIY project to the most ambitious new build.
We have gratitude for every step of the journey. No matter how the customer found us, we want them to know that we’re grateful. Grateful for the trust, the business and the continued partnership. Each customer is unique and so is their journey with us. Some may start with a simple paint job, while others might be embarking on a complete home renovation. Whatever the case, we value each and every project.
And it doesn’t stop there. We’re constantly looking for ways to improve our services and products to better serve.
We’re excited about the future together. Looking ahead, we’re not just excited about the new customers who will discover us—we’re thrilled to continue working with our existing customers. Focused marketing allows us to understand the customers evolving needs and preferences, so we can offer more personalized experiences, exclusive deals and the kind of customer service that keeps them coming back. Our relationship is built on trust, quality and a shared passion for creating beautiful, functional spaces.
To wrap it up, in the world of remodeling, DIY and new home construction, focused marketing isn’t just about attracting new customers—it’s about cultivating lasting relationships. We’re grateful for every path that led them to us, and we’re committed to being their partner in every home project, big or small. Once a customer, always a customer—because for us, our customer is not just another transaction; they are a part of our community, and we’re excited to keep the relationship going strong.
Meet Stacy
Builders was founded in 1977 by Stacy’s father Myron Andersen. Stacy serves the company as CCO and second-generation owner, running the company alongside her brother Chad Andersen. Her vision and strategy while managing the business is winning customers, motivating team members and crucially, figuring out ways to remove the challenges that stand in the way of the company’s success. Stacy traded her career in fashion and design for a career in the home design and construction industry. Stacy has held roles in sales, design, purchasing, advertising, marketing and management at Builders. Her favorite part of the job is the people, both the customers and her Builders family.
Connect with Stacy:
sbivona@builderscorp.com
