Hardware Retailing The Industry's Source for Insights and Information
ECI Software Solutions, Inc., recently announced the launch of its new Homebuilder Sales & Marketing Suite, grouping Lasso CRM, LotVue, Insearch and AvidCX into a cohesive suite designed to support sales and marketing teams throughout the homebuyer sales journey.
“As buyer behavior continues to evolve, sales and marketing teams need systems that reflect how homes are actually sold; as opposed to idealized, linear funnels,” says Scott Duman, president of residential home construction, ECI. “The Homebuilder Sales & Marketing Suite is purpose-built to support real-world homebuilding sales workflows with real-time visibility into communities, lots, plans and availability without requiring manual updates from sales teams. It equips online sales consultants and onsite reps with workflow-driven tools that support faster response times, structured follow-up and clearer handoffs.”
The software for the program was built with direct input from buyers and sales teams. AI capabilities are expected to be added to the suite throughout 2026 to help streamline processes for users.
