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After nearly 13 years of dedicated service at Do it Best and over 35 years in the independent home improvement industry, Rich Lynch has retired from his role as vice president of marketing at Do it Best. He joined the team in 2011, bringing with him a wealth of experience and expertise.
During his tenure as vice president of marketing, and previously as retail marketing director, Lynch has been a central figure in the evolution of Do it Best’s marketing strategies. His introduction of data-driven marketing and his enhancement of our customer loyalty programs have significantly bolstered our marketing programs. His innovative vision led to the development of more dynamic and customized circular and digital marketing programs, driving increased store traffic and strengthening the co-op’s members’ brands.
The company did not immediately name Lynch’s successor.
Read an exclusive conversation with Lynch from 2019 here.
