Do it Best Group and Sherwin-Williams Announce Strategic Partnership

Do it Best Group and The Sherwin-Williams Company have entered into a long-term strategic partnership designed to strengthen the future of paint for Do it Best members and True Value retailers. The partnership combines Do it Best Group’s brand ownership, retailer relationships and channel expertise with Sherwin-Williams manufacturing depth, innovation capabilities and supply chain support.

As part of the agreement, Do it Best Group will retain ownership and management of the EasyCare and Best Look paint brands, including quality standards, marketing, promotions and commercial stewardship. EasyCare will remain exclusive to True Value retailers and Best Look will remain exclusive to Do it Best members.

Sherwin-Williams will assume manufacturing responsibilities for EasyCare products and continue manufacturing Best Look products, providing greater long-term production continuity and operational resiliency.

“We are proud to expand our relationship with Do it Best Group and support the continued growth of these important brands and the retailers they serve,” says Todd Rea, Sherwin-Williams president, consumer brands group.

The agreement also includes the acquisition of the Majic and Shur-Line brands by Sherwin-Williams, with exclusivity preserved for Do it Best and True Value retailers within the independent and owned hardware channel.

“This partnership allows us to keep control of the brands and the retailer experience while adding the scale and innovation of a global leader in the paints and coatings industry,” says Do it Best Group CEO, Dan Starr. “It is a smart, future-focused move that strengthens what we can deliver in the category.”