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In March, Deckorators announced Michelle Hendricks as the company’s director of marketing.
Hendricks has been a key contributor to Deckorators for nearly six years, joining the company as a category marketing specialist and moving to category marketing manager in 2021.
“We’re very pleased to have Michelle in this role,” says Ryan Kemp, Deckorators executive vice president. “Her strategic support has continued to help gain market share for Deckorators’ products and generate significant brand awareness. We’re happy to recognize the strong body of work Michelle has delivered.”
In her new role, Hendrix will focus on the management and guidance of growing consumer and trade marketing and product initiatives, including the brand’s multiyear sponsorship with the PGA TOUR and the brand’s annual Outdoor Living Report.
“I’m excited to step into this new leadership role,” Hendricks says. “As we continue to strengthen Deckorators’ presence among our core contractor base and find new avenues to expand our brand conversation in the consumer landscape, we remain our forward-focused approach to help shape the industry and ensure homeowners achieve the outdoor living space they’ve imagined.”
