Hardware Retailing The Industry's Source for Insights and Information
Rural King announced a partnership with country artist Drew Baldridge to celebrate October’s Orange Days event series with exclusive in-store appearances across four locations.
Stores in Evansville, Indiana; Hopkinsville, Kentucky; Vandalia, Illinois; and Mattoon, Illinois, are hosting Baldridge and offering limited-edition co-branded Orange Days merchandise. The exclusive Drew Baldridge Orange Days hat is available to all customers online while supplies last.
“Rural King is proud to celebrate Orange Days alongside Drew Baldridge, whose music captures the same spirit and traditions our customers live every day,” says Phil Reiter, vice president of marketing and e-commerce at Rural King. “Together, we’re honoring hunting season and the values that connect our communities—faith, family and the rural way of life.”
The partnership coincides with the release of Baldridge’s new hunting-themed single, “Call Me If You Get One.”
“I’ve been a Rural King shopper for years, and this partnership feels like home,” Baldridge says. “Orange Days is the perfect time to come together, share stories and celebrate the lifestyle we love.”
