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Costello’s Ace Hardware recently announced the promotion of Monica Rodriguez to vice president of marketing and merchandising.
Rodriguez, who served as senior director of marketing, will now lead the company’s integrated marketing and merchandising strategy, focused on driving growth, enhancing the customer experience and strengthening vendor partnerships. In her new role, she will report directly to Chief Executive Officer Michael Costello.
“Monica has been a driving force behind the evolution of our marketing strategy and brand presence,” says Michael Costello, CEO of Costello’s Ace Hardware. “Her leadership, creativity and deep understanding of our customers and partners have consistently delivered results. This promotion reflects both her impact to date and the confidence we have in her ability to help lead Costello’s into its next phase of growth.”
Rodriguez has played a key role in advancing Costello’s digital marketing capabilities, strengthening vendor collaboration and aligning promotional efforts across all channels.
“I’m incredibly grateful for the opportunity to step into this role,” says Rodriguez. “Costello’s has a strong culture rooted in serving our communities and delivering for our customers. I’m excited to continue building on that foundation, working closely with our teams and vendor partners to create impactful, results-driven marketing and merchandising strategies.”
Jamie Maloney, president of Costello’s Ace Hardware, also expressed confidence in Rodriguez’s expanded leadership role.
“Monica brings a unique combination of strategic thinking and hands-on execution,” says Maloney. “She understands what it takes to win at the store level while also thinking big about where we’re headed as a company. I’m excited to see her continue to elevate our marketing and merchandising efforts across the organization.”
This promotion comes at a time of continued growth for Costello’s Ace Hardware. As part of its ongoing expansion strategy, the company plans to add at least four new ground-up locations in 2026, including a flagship location in New Jersey, as well as additional stores in Pennsylvania and Virginia.
