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Consumers Ready for In-Person Shopping

In its 2021 State of the In-Store Experience, Raydiant, an experience platform for physical retail spaces, found that shoppers are looking to get back into stores and spend their money in-person. The survey found that 47 percent of respondents said they have spent more than 51 percent of their shopping budget in-person in 2021, indicating a return of customers making purchases in stores. 

Nearly half of the shoppers surveyed, 48 percent, reported they prefer to shop in a physical store when given the choice, suggesting that brick-and-mortar stores and in-person shopping are here to stay even in light of a surge of e-commerce options and pandemic shutdowns. 

Even though consumers still want to shop in-person, they don’t want to forgo technology in a store and believe features like self checkout, mobile pay and buy online, pick up in store enhance their experience. And as the State of the In-Store Experience found, 82 percent of respondents said a positive in-store experience makes them more likely to visit again, so those technological additions can go a long way to creating loyal, repeat customers. 

Another part of the in-store experience is in-store marketing, which also plays a key role in whether a customer chooses to shop again. For best practices on marketing to your customers once they’re in the store, check out 5 In-Store Marketing Strategies.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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