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Communications Team

President and CEO

Bob Cutter

Born and raised in our nation’s capital, Bob’s entrepreneurial spirit comes from his own family’s independent business in the printing & publishing industry; serving the United States Senate and House of Representatives since the mid 1960’s. As Bob’s career evolved, he spent many years consulting and advocating for independent business owners within the printing and publishing community.

Prior to being elected President & CEO, Bob has held multiple roles within NHPA over the past 15 years: Chief Operating Officer, Vice President of Sales, Director of Catalog & Custom Publishing.

Bob is a graduate of the University of West Florida in Pensacola, Florida. He resides in Greenwood, Indiana, with his family. In his free time, Bob enjoys outdoor activities, including golf, hunting, fishing and managing a travel baseball club and spending time with family.



Chief Operating Officer and Publisher

Dan Tratensek

In his position as executive vice president of publishing of Hardware Retailing magazine, Dan has the opportunity to visit with independent retailers of all types and sizes and use these visits to shape the editorial direction of the magazine to meet the needs of the independent hardware retail market. Dan also oversees NHPA’s other publishing projects, which include a range of special interest publications, contract publishing titles, online content and more. Dan formerly worked as an editor and reporter for Hardware Retailing and has been involved in business journalism and news reporting for the past two decades.

Executive Director of Marketing and Communications

Whitney Daulton

Whitney and her team contribute to the creative development of NHPA and Hardware Retailing magazine’s brand identities, marketing and advertising campaigns, events, websites and print and interactive publications. Her team works to provide independent retailers with quality information and tools to help them become better and more profitable. Whitney graduated from Indiana University with a degree in Journalism also focusing in Graphic Design. She recently completed an executive education program at Yale University.

Corporate Communications Manager and Editor

Julie Leinwand

Julie Leinwand is the corporate communications manager and editor for NHPA. She graduated from the Missouri School of Journalism. In her spare time, she enjoys baking fanciful desserts and spending time with her puppies and husband.



Managing Editor

Melanie Moul

Melanie is the managing editor for Hardware Retailing magazine. Originally from South Bend, Indiana, she worked in central Pennsylvania for several years after earning her professional writing degree. She returned to the Hoosier State in late 2016 to join the NHPA team. In her spare time, she enjoys testing new recipes and watching online makeup tutorials. She and her husband are raising their son and two fur children in Indianapolis.

Associate Editor

Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Guardians.

Creative Services

Graphic Designer

Autumn Ricketts

Autumn is a graphic designer for NHPA. Her primary focus is designing layouts for Hardware Retailing and Paint & Decorating Retailer magazines. She graduated with a degree in journalism graphics from Ball State University. She worked as an assistant design editor for a newspaper company before finding her home at NHPA. Autumn loves spending quality time with her inquisitive 7-year-old son. She also enjoys face painting, cooking and listening to the Hamilton soundtrack on repeat.

Graphic Designer

Olivia Adam

Production Services

Production Manager

Austin Vance

As production manager for NHPA, Austin works with printers, editors, designers and the sales team to ensure Hardware Retailing, Paint & Decorating Retailer and other publishing projects get to print on time. Austin graduated from Ball State University in 2014 with a degree in Advertising. He and his wife Molly enjoy cooking, traveling and supporting local businesses all around Indianapolis

Sales and Production Assistant

Freda Creech

As production assistant for Hardware Retailing magazine, Freda works very closely with the Hardware Retailing sales team in collecting ad insertion orders, gathering advertisers’ production materials and invoicing advertisers monthly. In addition, she also assists in marketing mailings and oversees the NHPA mailroom. Freda has been employed at NHPA for over 35 years.