Home » Industry News » Christmas — a Day for Shopping?
Christmas Shopping

Christmas — a Day for Shopping?

Some consumers might complain about retailers’ push to make Thanksgiving a big shopping day, but others would even shop on Christmas, if given the opportunity.

About 18 percent of American consumers would head to retail outlets if they opened at 6 p.m. on Christmas. Additionally, 30 percent of millennial customers ranging from age 18 to 24, and nearly just as many from the 24 to 34-year-old crowd would shop on the holiday as well, according to LoyaltyOne, a consulting firm that designs and implements customer loyalty programs.

LoyaltyOne surveyed nearly 1,300 adults and found that 58 percent “said simply that they’d never shop on Christmas.” And 24 percent of the survey respondents say they would be more likely to take their business elsewhere if a retailer chose to open on Christmas Day.

“Retailers would risk potentially alienating the general population if they opened on Christmas at this point,” says LoyaltyOne’s Dennis Armbuster, according to a story from CNBC. “There is a cautionary note to retailers that there are some consumers that are interested, but be careful.”

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

Check Also

marshalltown Barwalt

Marshalltown Hammer Acquires Assets of Vaughan & Bushnell Manufacturing Co.

MARSHALLTOWN HAMMER, a wholly owned subsidiary of MARSHALLTOWN, announced the purchase of all Vaughan & …