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Research and Guides

The Rebirth of DIY

To watch the full video, click here. Is economic pressure encouraging an increase in DIY activity across the country? Supported by original research, this webinar will examine how consumers’ attitudes toward do-it-yourself projects have changed over the years, and how …

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The ABCs of Advertising

To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune …

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Taking Off the Green-Tinted Glasses

NRHA conducted consumer research with over 250 surveys across the country to hear from the people driving the eco-friendly trend. In this presentation, you’ll learn how concerned consumers are about the eco-friendliness of products and what influences them to buy green. Click …

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What Matters to Customers

What Matters to Customers is a market study that measures the success of family-owned retail hardware stores in meeting customer expectations. It defines those expectations and pinpoints the reasons customers choose hardware stores in preference to big-box home improvement centers. To read the …

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2005 Employee Compensation Study

The Employee Compensation Report presents data on employment, wages and benefits in the retail hardware/home improvement industry. It includes employee productivity data from the most recent North American Retail Hardware Association (NRHA) and the Home Center Institute’s (HCI) cost of doing business survey, …

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Winning Retail Strategies

Retail Strategies for the 21st Century: Competing with the Big Boxes is a research study that details strategies and tactics independent hardware retailers can implement to co-exist with big box home improvement centers. During the year-long project, nearly 350 hardware store owners and …

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