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Operations

Furniture Department Makes Store Feel Like Home

Your customers already shop your store for all their hardware and housewares needs. A natural extension of those categories? Furniture. About three years ago, Ceva Courtemanche, owner of Hensel’s Ace Hardware in Arcata, Calif., added a 900-square-foot furniture department to …

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13 Ways to Maintain a Devoted Customer Base

There are two kinds of customers: existing and the ones you haven’t met yet. Right now, 20 percent of your existing customers make up 80 percent of your sales. There are many ways to use this devoted fan base to …

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Boost New Customer Traffic In-Store and Online

You cannot control business conditions, but what you can control is how you approach your business. Build your business one client at a time, one interaction at a time. Here are a few easy-to-follow tips on how best to attract …

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