News

Behr Paint Company recently announced Taupe as the company’s 2026 exterior stain color of the year. Blending soft brown shades with gray undertones, Taupe delivers a contemporary yet timeless look to outdoor decks, trim and railing. “Taupe brings a sense …

Walmart is reworking its approach to AI-powered shopping as OpenAI shifts ChatGPT into product discovery, showing a reset in how agentic shopping will work. Walmart began its partnership with OpenAI in October 2025 and has enabled customers to make purchases …

The median age of owner-occupied homes has reached 42 years old, according to the latest data from the 2024 American Community Survey (ACS) and an analysis from NAHB’s Eye on Housing.  The median age varies significantly by state, with New …

The U.S. Department of Agriculture administrator (USDA) for the Rural Business and Cooperative Service, J.R. Claeys, announced the USDA is guaranteeing $115.2 million across eight states through the Timber Production Expansion Guaranteed Loan Program (TPEP) to ensure sawmills and wood …

So far this year, warm, grounding earth tones have overtaken the bright blues and yellows that dominated the paint landscape last year. Help customers stay on trend by stocking the 2026 colors of the year and their complementary palettes. Behr …

James Hardie Building Products Inc. recently announced its 2026 Color of the Year, Iron Gray, a rich, neutral shade offering a monochromatic statement. “Color has the power to amplify a home’s architectural voice,” says Samara Toole, chief marketing officer of James Hardie. …

Dunn-Edwards has announced Midnight Garden as its 2026 Color of the Year. The deep, muted green is reminiscent of moss, lichen and natural elements. With more customers gravitating towards modern tones, Midnight Garden represents a movement towards bringing nature indoors. Warm terracottas, balanced …

PPG announced Secret Safari as its 2026 Color of the Year. A versatile yellow-green, Secret Safari is part of PPG’s 2026 global color theme, Parallels, which includes three color palettes: Authentic, Visionary and Expressive. “Secret Safari is a versatile shade that adapts to its surroundings,” …