Marketing

Quickly moving from nice-to-have to must-have, social media provides an avenue to not only promote your business but also engage with customers in meaningful ways. The stats speak loudly to the importance of social media for reaching customers, especially in …

In the October issue of Hardware Retailing, four retailers shared their strategies for gaining and retaining business-to-business (B2B) customers, including offering convenience, going the extra mile and providing a unique value proposition. Another way to build loyalty among B2B customers is …

By Stacy Andersen-Bivona Chief Culture Officer Builders Warehouse WE ARE GOING TO KEEP YOU…but not in a creepy way. In our world of remodeling, DIY projects and new home construction, one thing remains constant—the value of a customer. Whether they …

From sentient supercomputers taking over space missions in “2001: A Space Odyssey” to a robot helping solve a murder and save the day in “Big Hero 6,” artificial intelligence (AI) has been a main character in pop culture for over …

By Austin Diehl Director of Retail Operations Randy’s Do it Best Hardware It’s no secret there are thousands of hardware retailers selling similar products and services across the U.S. Many of those stores are involved in some form of digital …

The last mile of the customer experience is the part that makes or breaks marketing. At Curtis Lumber, we always put our best foot forward in our marketing. We use our cleanest stores with the most foot traffic and feature …

According to a recent Forbes survey done in conjunction with Talker Research, internet usage among Americans is shifting in several significant ways. The survey found that internet usage has made a move from mainly desktops to mobile devices with nearly …

Sifting through an email inbox can be daunting. Consumers are bombarded with thousands of messages, from promotions to urgent deals and breaking news. However, when a company can draw a customer in with a creative subject line and consistent information, …