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American Consumers Still Have Wallets on Lockdown

As the economy takes small steps towards recovery, many Americans are still monitoring their spending. According to a national poll for Bankrate’s monthly Financial Index, two-thirds of Americans “say they have a reason to limit how much they spend each …

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Millennials Crave Learning Experiences

Opportunities for learning are highly valued by the millennial population. A survey conducted by LoyaltyOne found that millennials value one-on-one consultation. In fact, 84 percent of millennials say that “being able to redeem rewards/loyalty program points for a session or …

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Benefits and Challenges of Social Media

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …

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Amazon’s Profits Plummet in Third Quarter

The biggest online retailer in the United States, Amazon, does not get its dominant position through conservancy – it spends money. Amazon is aggressive, innovative and a juggernaut in delivery and personalization. As Amazon remains a threatening competitor for most …

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