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COVID-19

What Big-Box Home Improvement Chains Are Prioritizing

big-box home improvement q2 2021

Big-box home improvement chains are taking unique approaches to gaining customers in the early days of the busy spring selling season. Explore how Home Depot, Lowe’s and Tractor Supply are launching new initiatives to boost sales. Home Depot: Opening New …

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Pro and DIY Sentiments Remain Strong Ahead of Spring Sales

diy sentiment home improvement

COVID-19 continues to have an enormous influence on the home improvement industry, affecting DIYers and professionals in unique ways. As part of its continuing COVID-19 Home Improvement Tracker, research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) …

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Orgill Announces Next Evolution in Buying Events

orgill buying events

With record sales increases in the home improvement industry showing no signs of slowing and retailers focused on helping their communities and running their operations, Orgill is releasing more details about the continued evolution of its buying events and how …

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4 Residential Construction Trends Shaping the Industry

residential construction trends

Understanding major residential construction trends in the U.S. can help your business anticipate pro and DIY needs. As rising material costs and home prices impact the market, take a look at new research compiled from the National Association of Home …

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Analyzing Pro Home Improvement Activity

pro home improvement

Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on pros, the organizations explore how …

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Marketing in a Post-Pandemic World

marketing post-pandemic

Business as a whole has changed because of the pandemic, and marketing is one area that has seen some big shifts in strategies during COVID-19 disruption. Businesses of every type must adjust and adapt to these changes or leave themselves …

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Analyzing 2021 Retail Sales Potential

2021 retail sales

The National Retail Federation (NRF) is evaluating how retail sales may perform in 2021 after 2020 saw both strong sales for some retail sectors and stalled activity in others. Overall, NRF says there are many economic indicators that point toward …

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5 Social Media Marketing Myths to Bust in 2021

social media marketing myths

While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry.  Shoppers are using social …

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