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The connection between your business and your customers in the digital world, your company’s website sets the tone for your operation online. Currently, there are 4.95 billion internet users around the world, so having an effective website is key to …

Whether you have a marketing professional on staff or wear the marketing hat yourself, it’s crucial to have a marketing plan in place to help guide your strategy for getting the word out about your company. Without a plan, you …

Your niche category is well stocked, well merchandised and ready for customers to shop. Rather than just wait for customers to discover the department on their own, one of the best ways to get customers into the store is by …

The first of the baby boomer generation started turning 65 nearly 10 years ago, and the number of U.S. residents 65 and older continues to grow each year. According to the U.S. Census Bureau, there were 40.3 million U.S. residents …

Whether they’ve been around one year or 100, every small business faces challenges. The challenges can be especially difficult in those first few years of operations. According to the U.S. Bureau of Labor Statistics, nearly 20 percent of small businesses …

By Jesse Carleton, jcarleton@nrha.org Back to School How can home improvement stores appeal to the next generation of shoppers? That was the topic of discussion at Everson’s Hardware Hank, in Waconia, Minnesota, on a Monday morning in February. Five students …

With the end of the year approaching, it’s a good time to look back over 2018 and think about what worked and what didn’t in your marketing strategy. An online presence has become increasingly important for businesses. If you have …

Because Hardware Retailing is published by their association, home improvement retailers trust and depend on the magazine for information that helps them run their operations! Ten times the number of retailers list Hardware Retailing as their “most frequently read” trade publication over …