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Capitalize on the Hometown Advantage

The North American Retail Hardware Association (NRHA) can help you leverage data on the benefits of shopping local for events such as Small Business Saturday, which is Nov. 28.

Now more than ever, consumers like knowing where their money is going. Chain retail stores typically put money back into national organizations and charities, while local stores contribute to their own communities, according to research from NRHA and Independent We Stand. Independent We Stand is a national shop-local advocacy group.

Educate consumers so they understand that the money they spend in local home improvement stores goes right back to the parks and schools their children attend.

Keep signage up throughout the month of November in advance of Black Friday and Small Business Saturday, listing your support of local programs and organizations.  Add “Did You Know?” shop-local facts to your Facebook page.  These are all simple ways to market the benefits of shopping local and to capitalize on advantages you offer your hometown by being a local business.

The findings about the hometown benefits of shopping at locally owned home improvement stores represent just some of the research NRHA will share with the industry at its first State of Independents Conference. The conference is scheduled for Dec. 10 at the Hyatt Regency O’Hare in Chicago.

The one-day conference will provide attendees with a wide-ranging picture of how independent home improvement retailers are faring in today’s market, what they see as their challenges to future growth and how they view their relationships with their manufacturing and distribution partners. The event will offer proprietary research, panel discussions featuring leading independent home improvement retailers and networking opportunities.

For more information about the State of Independents Conference, or to register and take advantage of discounted early-bird registration rates, please visit www.hardwareretailing.com/soic. To learn even more about the event or to inquire about any NRHA research, please contact dant@nrha.org.

About Sonya Ruff Jarvis

Sonya is managing member of Jarvis Consultants LLC. She has served in executive roles and been responsible for designing, launching and managing complex projects across diverse industries. She can be reached via email at sonya@jarvisconsultants.com.

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