For last-minute holiday gift buying and, really, all-year shopping, it’s no secret: consumers have increasingly turned to their computers and handheld devices as gateways to a global world of retailing. Following the brick-and-mortar stores, online retailers haven’t skipped out on the shopping …
Read More »Kevin Trehan
Content Marketing Builds Credibility and Customer Base
You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, …
Read More »Five Strategies to Ensure Family Business Success
Non-family businesses can learn a lot from family businesses, says Henry Hutcheson, a certified Family Business Advisor and founder of Family Business USA consultancy. “Family businesses outperformed non-family businesses during the boom years leading up to the 2008 recession, and …
Read More »The Secret Behind Customer Service
Want to know a secret about amazing your customers? Here it is: Don’t start by focusing on the customers. To consistently deliver high-quality customer service that will give your business a competitive edge and keep customers coming back, you must …
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