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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Consumers Return to Nature

Garden Trends

In 2016, expect consumers to be looking to the outdoor living category for ways to integrate technology into outdoor experiences. The concept of merging technology with the outdoors is the focus of Garden Media Group’s 2016 Garden Trends Report, titled Syncing with Nature. …

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Turn Renovation Into Moneymaking

Don’t forget that the remodeling market has been recovering along with the housing market, so you can plan to sell projects, such as kitchen remodels, to homeowners who want to update their houses in 2o16. To find what remodeling projects are the …

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Urge Consumers to Shop Local This Holiday Season

Because the holiday season is right around the corner, consumers will be emptying their wallets at retail stores across the country. Last November and December alone, consumers spent more than $616.1 billion, according to data from the National Retail Federation. The holiday …

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Plan for 2016’s China International Hardware Show

The 15th annual 2015 China International Hardware Show (CIHS) concluded at the end of October in Shanghai, China, and continues on a growth trajectory. If you’re interested in international insight into the home improvement industry, mark your calendars for Oct. 21-23, 2016. The growing …

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Buying the In-Store Experience

E-commerce accounts for only 7 percent of U.S. retail sales, according to the U.S. Census Bureau. But 87 percent of consumers say they go online to look for information about a store before visiting, according to a Google study. The …

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Resource: Home Sweet Home Holiday Signage

holiday marketing

The North American Hardware and Paint Association (NHPA) and Independent We Stand are offering  free marketing materials for you to promote your store’s important local economic impact to shoppers before Black Friday and the winter holidays. The materials leverage findings from a recent study, which shows …

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Hand and Power Tool Selling Guide

In Hardware Retailing‘s November issue, editors spoke with high-performing retailers in the hand and power tool category. These retailers identified best practices they implement to cater to both the professional and DIY customer base. To share these best practices with your …

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Hand and Power Tool Best Practices

Hardware Retailing editors spoke with high-performing hand and power tool retailers in its November issue. The story highlighted four different hand and power tool best practices for strengthening customer relationships and below we have provided two additional best practices. We have …

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