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Arrow Tool Group announced the appointment of Chee Min Hong as vice president of product management, ecommerce and brand marketing. In this executive leadership role, Hong will lead the company’s product management, e-commerce and brand marketing strategy while helping drive innovation, strengthen Arrow’s portfolio of trusted tool brands and accelerate long-term growth.
Hong joins Arrow Tool Group with more than 25 years of global leadership experience spanning product management, marketing, business development, quality and regulatory management. Throughout his career, he has successfully translated consumer insights into award-winning products, led high-performing cross-functional teams and built category-leading brands for globally recognized companies, including MANSCAPED, Philips and Thomson.
“Chee is a transformational leader with an exceptional track record of building innovative products, developing strong brands and creating meaningful consumer experiences,” says Roberto Izaguirre, CEO of Arrow Tool Group. “As Arrow Tool Group continues to expand our product portfolio and invest in our brands, Chee’s global experience, strategic vision and passion for innovation make him an outstanding addition to our executive leadership team. His ability to connect consumer insights with product development and brand strategy will help shape the future of Arrow Tool Group.”
Hong will work across the organization and with GreatStar’s global product development teams to advance Arrow Tool Group’s innovation roadmap, strengthen brand leadership and bring consumer-focused products to market.
“I’m excited to join Arrow Tool Group and become part of a company with such a rich heritage of innovation and quality,” Hong says. “Arrow has earned the trust of professionals and DIYers for nearly a century, and I look forward to working alongside the team to develop innovative products, strengthen our brands and create exceptional solutions for our consumers and retail partners.”
