Hardware Retailing The Industry's Source for Insights and Information
Ace Retail Holdings recently announced two key promotions in the company.
Jennifer Schadegg has been promoted to director of merchandising for Ace Retail Holdings. Previously, Schadegg worked as a senior category manager and director of merchandising for Westlake Ace Hardware. In her new role, Schadegg will oversee category management and merchandising for all of Ace Retail Holdings’ Westlake Ace and Great Lake Ace stores nationwide.
Alicia Weber has been named senior director of marketing for the company. Weber has been with Ace Retail Holdings since 1993, when she joined as a marketing intern. Over the past 31 years, Weber has been integral in shaping the company’s marketing strategy. As senior director of marketing, Weber will lead the integrated marketing teams for Westlake Ace and Grand Lakes Ace as the company continues to emphasize a digital first, customer-centric marketing approach.
“Jennifer and Alicia have made significant contributions to the growth and success of Westlake Ace Hardware,” says Laura Byrne-Harris, vice president of merchandising and marketing for Ace Retail Holdings. “As we continue the journey of integrating the Westlake Ace and Great Lakes Ace businesses under the Ace Retail Holding umbrella, their passion and strong leadership will be key in driving continued growth and operational excellence across our brands.”
