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Ace Retail Holdings Promotions

Ace Retail Holdings Announces 3 Key Promotions

Ace Retail Holdings recently announced the promotion of three key members in the company. Ace Retail Holdings is the parent company of Westlake Ace Hardware, Great Lakes Ace Hardware and other retail brands. 

Bob Massengill has been promoted to senior vice president of business development and general counsel of Ace Retail Holdings. A former Westlake Ace associate for 20 years, Massengill oversaw Ace Retail Holding’s Commercial Business division and management of new retail store expansion. In his new role, Massengill will oversee commercial business, legal, facilities and construction, real estate and financial planning for Ace Retail Holdings.

 

Chris Ekeland has assumed the role of corporate vice president of commercial business and home services. As a leader at Westlake Ace for 10 years, Ekeland launched Westlake’s Commercial division and grew Ace Retail Holding’s commercial business to over $100 million in revenue. Ekeland will continue to advance these areas in his new role.

 

 

Stacey Knapp has been promoted to director of human resources for Ace Retail Holdings. From human resources analyst, Knapp advanced to a leadership role in the nine years she has been at Westlake Ace. As director of the department, Knapp will oversee all operational aspects of human resources at Ace Retail Holdings.

 

 

“At Ace Retail Holdings, we believe our greatest strength lies in our people,” says Joe Jeffries, president and CEO of Ace Retail Holdings. “These promotions not only reflect the outstanding contributions and positive impact Bob, Chris and Stacey have had on the company, but it’s also a testament to our confidence in their ability to drive growth and excellence across our brands.”

About Annie Palmer

Annie joined the NHPA staff in 2024 as a content development coordinator on the editorial team. Annie was born and raised in the Indianapolis area and graduated from Lipscomb University with a B.B.A. in Marketing. Her favorite hobbies include baking, photography, traveling and visiting coffee shops.

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