Hardware Retailing The Industry's Source for Insights and Information
Ace Hardware Corporation appointed Dale Fennel as president of Ace International (AIH). Fennel will report to John Surane, Ace Hardware’s executive vice president and chief growth officer.
Previously serving as corporate vice president of merchandising operations, Fennel will oversee the development and execution of international strategies to help existing Ace International retailers reach their full potential, expand into new and emerging markets and provide ongoing retail support aimed at increasing sales and market share.
“Ace International is a critical component of our long-term growth strategy, and we are excited to have Dale Fennel at the helm,” Surane says. “Dale is considered one of the foremost experts of the highly successful Ace store model. He is a driven leader that will leverage the skill and scale of Ace Hardware Corporation to its fullest extent, supporting the profitable growth of our retailers and customers around the world.”
Fennel, a 25-year veteran of Ace Hardware, has significantly contributed to the company’s success in areas including buying, category management, retail pricing, retail analytics, Ace Rewards, store systems, retail operations, innovation and business development.
“I am passionate about supporting and building the Ace brand globally while helping entrepreneurs grow their businesses and serve their communities,” Fennel says. “I look forward to driving Ace International’s success in the years ahead.”
