Hardware Retailing The Industry's Source for Insights and Information
Ace Hardware has launched RedVest Media, The Helpful Network, its new retail media network (RMN) designed to give brands the ability to engage with Ace shoppers with highly targeted, full-funnel advertising across online channels.
“Ace has always been about helping our neighbors,” says Molly Hjelm, corporate vice president of retail media at Ace Hardware. “With RedVest Media, we’re now extending that helpfulness to our brand partners, giving them the tools and data to drive meaningful engagement and measurable results at both the national and local level.”
Through its partnership with Epsilon Retail Media, RedVest Media offers brand advertisers a retail media solution that includes on-site premium ads, search and display, email and push messaging, in-store signage and off-site programmatic, including display, video, CTV and mobile.
Brand partners will also have access to real-time performance dashboards to track on-site and off-site campaign impact and e-commerce conversion, with both managed and self-service options available. RedVest Media is fully interoperable with Pacvue, Flywheel and Skai, meeting brands where they already manage retail media.
RedVest Media’s debut follows its official introduction to Ace’s vendor community at the Ace Hardware 2025 Fall Convention last week in Chicago, providing brand partners with a powerful new toolkit to reach Ace’s loyal customers and drive growth.
