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Ace Hardware

Ace Hardware Growing Due to ‘Customer Delight’

Ace Hardware is among six companies that Entrepreneur magazine has identified as examples of businesses “boosting growth by investing in customer delight” through service.

Customer service is of paramount importance, and businesses need to prioritize it as much as they do sales, according to an article from Entrepreneur

Extensive training about products, store services and customer types and how to help them are key to Ace Hardware’s success, the article says.

“As larger, low-margin stores push many small-scale retailers out of business, Ace Hardware has remained strong,” the article says“The reason, its leaders say, is that employees are trained to not just be nice, but helpful.”

The other companies recognized by Entrepreneur for customer service were the airline JetBlue, tech company Rackspace, hair salon chain drybar, Southwest Airlines and employee scheduling company When I Work.

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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