Ace Hardware Announces Partnership With Major League Baseball

For the next three years, Ace Hardware will be the Official Hardware and Home Improvement Retail Partner of Major League Baseball.

“We’re excited to partner with Ace Hardware, another iconic American brand whose impact has been felt by consumers around the country,” says Uzma Rawn Dowler, MLB chief marketing officer & senior vice president, global corporate partnerships. “Ace’s commitment to convenience, quality and service within their local communities aligns perfectly with the values of our league and the passion of our fans.”

As part of the partnership, Ace Hardware will be featured across MLB’s media platforms through virtual signage and branded content during nationally televised and streamed games. MLB will further amplify the partnership across their digital and social media channels. Ace will also use the partnership to spotlight leading brands available at its stores.

Additionally, MLB and Ace Hardware are launching Yard Superstars presented by YardRx, a platform that will celebrate baseball’s most electrifying defensive plays. Presented by YardRx, Ace Hardware’s new subscription service for prescriptive yard care, the platform draws a playful connection between elite yard work on the field and expert yard care at home. 

“Ace and baseball have always been about more than just hardware or home runs,” says Kim Lefko, chief marketing officer at Ace Hardware. “For over a century, both Major League Baseball and Ace Hardware have been rooted in tradition, signaling the start of spring, bringing people together and celebrating the spirit of community and family. That’s what makes this partnership with Major League Baseball such a natural fit.”