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Rival Holdings Announces Executive Team Promotions

Rival Holdings, an Indiana-based investment holding company, recently announced the promotions of Alicia Wilkins to chief people officer and Brandon Koenig to chief financial officer, expanding the company’s executive leadership team.

In her new role as chief people officer, Wilkins will lead Rival’s people strategy across talent management, employee experience, culture and organizational development. She previously served as vice president of human resources and culture for Rival and led the human resources and culture division at Ambassador Supply.

“Stepping into the chief people officer role is an honor,” Wilkins says. “I care deeply about the people at Rival, and I’m excited to continue building a culture where employees feel supported and positioned to do their best work.”

Koenig has been promoted to chief financial officer after previously serving as executive vice president of accounting. In his new role, Koenig will lead the company’s financial strategy, capital allocation and growth initiatives. Prior to joining Rival, Koenig served as CEO of Fort Wayne Radiology.

“I’m thrilled to step into the role of chief financial officer at Rival,” Koenig says. “I’ve always believed in using my experience to make a difference, not just in the company but in the community I care about. I’m looking forward to helping our team grow strategically while keeping financial excellence at the heart of everything we do.”

Rival Holding’s CEO Brad Crawford also commented on the promotions.

“We are thrilled to see Alicia and Brandon step into these leadership roles,” Crawford says. “Alicia has been essential to shaping our culture and talent strategy, and Brandon’s financial leadership has played a critical role in our growth. Their combined expertise will help us continue building a strong organization and driving innovation across the built ecosystem.”

About Annie Dameworth

Annie joined the NHPA staff in 2024 as a content development coordinator on the editorial team. Annie was born and raised in the Indianapolis area and graduated from Lipscomb University with a B.B.A. in Marketing. Her favorite hobbies include baking, photography, traveling and visiting coffee shops.

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