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Behr 2026 color of the year

Behr Names Hidden Gem as 2026 Color of the Year

Behr Paint Company recently revealed its 2026 color of the year, Hidden Gem. The color is a smoky jade green, blending shades of blue and green.

“Now more than ever, there’s a growing appetite for colors that challenge convention and bring an unexpected sense of wonder to everyday spaces,” says Erika Woelfel, vice president of color and creative services at Behr Paint. “Hidden Gem captures that spirit in both name and color—its depth and refinement meet the desire for colors that are eternally stunning and stylish.”

Hidden Gem is part of the Behr 2026 Color Trends Palette, a collection of shades reflecting a shift toward warmer and comforting tones. The palette contains earth tones, jewel tones and pastels that complement the color of the year.

About Annie Dameworth

Annie joined the NHPA staff in 2024 as a content development coordinator on the editorial team. Annie was born and raised in the Indianapolis area and graduated from Lipscomb University with a B.B.A. in Marketing. Her favorite hobbies include baking, photography, traveling and visiting coffee shops.

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