Hardware Retailing The Industry's Source for Insights and Information
Tractor Supply Company recently announced the company as an official partner of the 2026 National Finals Rodeo (NFR), known officially as the “Wrangler National Finals Rodeo presented by Tractor Supply Company.”
“Rodeo runs deep in many of the communities Tractor Supply calls home,” says Kimberley Gardiner, chief marketing officer at Tractor Supply. “Partnering with the PRCA and serving as presenting sponsor of the National Finals Rodeo, professional rodeo’s biggest moment of the year, is a powerful way for us to celebrate the grit, determination and community spirit that define Life Out Here.”
Tractor Supply will connect with rodeo fans through media, in-arena presence and on-site activations surrounding NFR, while maintaining a year-round presence at PRCA rodeos nationwide. Additionally, PRCA rodeo athletes will make several scheduled appearances at Tractor Supply store locations throughout the year.
The company has long supported rodeo as an extension of its ongoing involvement in western sports. In 2025, Tractor Supply became an official national partner of PRCA. In early 2026, the company announced a partnership with Cord McCoy, legendary rodeo stock contractor and retired professional rodeo cowboy to sponsor McCoy Rodeo events, including the Oklahoma City ProRodeo, Bullnanza, the WRCA Ranch Rodeo and the Ada ProRodeo.
