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True Value recently announced it is the Official Hardware Partner of the BIG EAST Conference, taking place from March 11-14.
“True Value has been a cornerstone of local communities for generations,” says Dent Johnson, president of True Value. “Partnering with the BIG EAST Conference introduces this beloved legacy brand to new audiences at a national level while reinforcing the brand’s strength and relevance to our longtime True Value customers.”
True Value will be featured prominently during games through courtside LED signage, LED basket stanchion displays, LED ribbon boards, center-hung videoboard integrations, in-game announcements and more.
“This partnership positions True Value at the heart of the action by aligning the brand with the energy, tradition and community spirit of BIG EAST basketball, while supporting our broader omnichannel marketing approach,” says Allison Flatjord, executive vice president of marketing and e-commerce. “It’s about meeting customers wherever they are and turning that awareness into action for our independent retailers.”
