The staff at Alpha Building Center had help from their distributor when choosing merchandise, but also learned what works for the store by trial and error.

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Sara Logel September 23, 2015

Alpha Building Center

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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